Mediazealous

Mediazealous

Bellow's Case Study

Background

Bellows Construction, with a century of experience in the construction industry, has made its mark in Houston by building iconic structures like the San Jacinto Monument and Texas Children’s Hospital. Known for their commitment to quality and integrity, Bellows has cultivated a reputation as a reliable and accomplished construction firm. However, in an era where digital presence is vital, Bellows recognized the need to enhance their online visibility to continue their legacy of success.

Bellows Construction

SEO | Google Ads

Key Metrics

INCREASE IN WEBSITE TRAFFIC
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INCREASE IN CONVERSION RATE
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RETURN ON INVESTMENT (ROI)
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The Challenge

Despite their impressive portfolio and longstanding reputation, Bellows Construction faced challenges in online visibility and online lead generation. With increasing competition and a digital-savvy customer base, Bellows needed to adapt to the digital era. Their primary challenges were:

  • Low Online Visibility

    Bellows Construction’s website was not ranking well for key industry-related search terms, limiting their exposure to potential clients.

  • Inefficient Online Advertising:

    Previous Google Ads campaigns had low conversion rates and high costs per click (CPC), indicating a need for more targeted and efficient advertising strategies.

  • Limited Digital Engagement

    The company’s website traffic was low, with a high bounce rate, suggesting that visitors were not finding the relevant information or engaging with the content.

The Solution

Search Engine Optimization (SEO)

  • Keyword Optimization:

    Identified and targeted high-value industry-specific keywords to improve search rankings.

  • Content Strategy:

    Developed engaging, SEO-rich content focused on Bellows Construction’s projects, expertise, and legacy.

  • On-Page and Off-Page SEO:

    Optimized website structure and built quality backlinks to enhance domain authority.

Google Ads

  • Targeted Campaigns:

    Created specific ad groups targeting different segments of Bellows’ audience, such as commercial clients and government contracts.

  • Ad Optimization:

    Utilized A/B testing for ads to identify the most effective messaging and design.

  • Performance Tracking:

    Implemented advanced tracking to measure key metrics like click-through rate (CTR) and conversion rate.

The Results

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Website visits increased by 75% within six months.

Achieved first-page ranking for 20+ targeted keywords.

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Google Ads conversion rate improved by 60%

Decreased cost per click by 35%, maximizing the budget efficiency.

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Achieved an ROI of 200% from the combined SEO and Google Ads efforts.

Monthly leads increased by 50%, with a higher quality of inquiries related to large-scale construction projects.

Conclusion

The strategic application of SEO and Google Ads by Mediazealous played a pivotal role in transforming Bellows Construction’s digital presence. This not only enhanced their visibility in search engines but also resulted in efficient lead generation and a substantial return on investment, paving the way for continued success in the digital landscape.

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