Rule 01
Privacy-aware tracking
Tracking is set up with HIPAA in mind, so patient health details never flow to ad platforms.
Dental marketing
More new patients, fewer empty chairs.
Dental marketing for general, cosmetic and orthodontic practices that want a steady flow of new patients, not just more clicks. We get you into the map pack, in front of patients searching for implants, aligners and emergencies, and into AI answers, with every call tracked.
New patient calls trackedEmergency and high-value servicesMaps, ads and AI answers
Example of a dental practice’s new patients for the day: a new patient exam, a same-day emergency visit, clear aligner and implant consults, a cleaning and a whitening, booked from Google Maps, Google Ads, Instagram, search, an AI answer and the website.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of Dallas+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Patients have choices. Most never call twice.
New patients compare a few practices in minutes, on maps, reviews and insurance. The ones that are easy to trust and easy to book get the call.
Quick check
- Can patients see if you take their insurance before they call?
- Do you show up for “emergency dentist” at 8 PM?
- Do you know what a new patient costs you from ads?
Crowded map packs
Dental map packs are some of the most competitive in local search, and DSOs spend heavily.
We win neighborhoods block by block with local SEO
Expensive clicks
Implant and aligner keywords cost a lot, and broad campaigns waste budget on job seekers and DIY searches.
We focus spend on high-value services and tight keywords
Missed and lost calls
Calls that go to voicemail or get put on hold rarely call back.
We track every call and flag the ones that slipped
AI is the new front desk
People now ask AI for a gentle dentist or who takes their plan.
We make your practice easy for AI to recommend
How they choose
How a new patient picks a dentist.
Dental decisions often happen fast, and on a phone. Here’s the path and what helps at each step.
01 · Searches
“Dentist near me” or a specific need
Your practice in the map pack and search results for each service.
02 · Checks
Insurance, hours and location
A complete Google profile and clear insurance and pricing info.
03 · Compares
Reviews and photos
Recent reviews that mention gentle care and real results.
05 · Calls or books
Taps to call or picks a time
Tap-to-call, online booking and fast answers.
Where to show up
Where new patients find a dentist.
For most practices, a handful of channels do most of the work. We focus there first.
Google MapsLocal SEO
The map pack is often the first thing patients see. Your profile and reviews carry the most weight.
Essential
Google AdsGoogle Ads
Captures emergencies and high-value searches like implants and aligners.
Essential
AI answersAI Search Optimization
More patients ask AI which dentist is gentle, nearby and in-network.
Important
Facebook and InstagramFacebook & Instagram Ads
Good for aligner and whitening offers, and for staying top of mind.
Helpful
Local visibility
Be the dentist people see on every street nearby.
Patients choose a dentist close to home or work. We track your map rankings across your whole area and grow them where your ideal patients live.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “dentist near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When patients ask AI, does it name you?
More patients now ask ChatGPT, Gemini or Google’s AI which dentist to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions patients ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Who’s a gentle dentist near me that takes my insurance?” by recommending Your Dental Practice first: gentle care in reviews, in-network with major plans, evening hours. Its sources are the business’s Google profile, website and reviews.
How we combine services
A new patient plan, built in the right order.
Foundations first, then demand, then long-term authority. Every step is tracked to calls and bookings.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring patients in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in new patientsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your practice? We’ll show you where to start.
Rules we plan around
Built for how healthcare marketing works.
Dental marketing has a few extra rules. We plan around them so nothing gets paused or put at risk.
Rule 02
Meta’s health data limits
Meta can limit the conversion data some health advertisers use. We measure calls and bookings directly.
Rule 03
Honest claims
No guarantees or misleading before-and-afters. Real patient stories, shared with consent.
Rule 04
Fast follow-up
Leads route to your front desk right away, with missed calls flagged.
Proof
Proof from a local healthcare practice.
Sweetwater Dermatology needed more local patients to find and choose it, the same problem most dental practices face. Here’s what changed.
Dermatology · Sugar LandSEOLocal SEOGoogle Ads
Sweetwater Dermatology
A growing dermatology practice that needed to be found by more local patients, online and on the map.
+250%website traffic
+150%patient inquiries
400%return on investment
“Our website is now sleek and easy to use, leading to more appointments.”
JenniferInspire Physical Therapy & Wellness
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Dental marketing questions, answered.
Straight answers for dental practices. Have another question? Let’s talk it through.
How much should a dental practice spend on marketing?
It depends on your market, your goals and how many new patients you can take. We’ll recommend a starting budget after reviewing your area and competitors, then scale what works.
Which services should we advertise?
Usually emergencies and high-value services like implants and aligners, plus new patient exams. We look at your margins and capacity before choosing.
How long does dental SEO take?
Google profile and map improvements often show within a few months. Competitive terms take longer, so we often run ads in the meantime.
Can you track which marketing brings in new patients?
Yes. We track calls, forms and bookings back to each source, and flag missed calls so your team can follow up.
Do you help us get more reviews?
Yes. Our review generation service asks patients for reviews after visits, automatically and within platform rules.
Do you work with multi-location practices?
Yes. Each location gets its own page, profile and campaigns, with reporting per location.
Let’s talk
Let’s fill your chairs.
Book a free strategy call. We’ll look at how patients find your practice today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow patients search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous