Rule 01
Privacy-aware tracking
Tracking is set up with HIPAA in mind, so no health details reach ad platforms.
Dermatology marketing
The right patients, for the right appointments.
Dermatology marketing for practices balancing medical and cosmetic care. We bring in patients for the services you want to grow, from skin checks to cosmetic treatments, through maps, search, ads and AI answers, with every booking tracked.
Medical and cosmetic, planned separatelyProven with a dermatology clientMaps, ads and AI answers
Example of a dermatology practice’s new patients for the day: a skin check, an acne consult, Botox, a skin cancer consult, a laser resurfacing consult and a rash evaluation, booked from Google Maps, search, Instagram, the website, Google Ads and an AI answer.
“Our website is now sleek and easy to use, leading to more appointments.”
Jennifer · Inspire Physical Therapy & Wellness+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Two kinds of patients. Two different journeys.
Medical patients search when something’s wrong and want an appointment soon. Cosmetic patients browse, compare and wait for the right moment. One generic campaign serves neither well.
Quick check
- Do you know how many new patients are medical versus cosmetic?
- Are your most profitable services the ones you’re marketing?
- Can patients book online without calling?
Mixed patient goals
The patients you want for cosmetic services search and decide very differently from medical patients.
We plan medical and cosmetic marketing separately
Long wait lists
When new patients wait weeks, many book elsewhere or never show.
We steer demand to the services and providers with openings
Healthcare ad rules
Cosmetic treatments and health claims face ad restrictions.
We build compliant campaigns and let your pages carry the detail
AI answers shape choices
Patients ask AI for the best dermatologist for acne or skin checks nearby.
We make your practice a stronger AI recommendation
How they choose
How patients choose a dermatologist.
A worried mole check and a cosmetic consult start differently, but both end with a booking. We cover both paths.
03 · Trusts
Reviews and credentials
Recent reviews and board-certified providers front and center.
Where to show up
Where dermatology patients look first.
Medical and cosmetic patients lean on different channels. Here’s where we focus.
Facebook and InstagramFacebook & Instagram Ads
Grows cosmetic demand with education and results, shared with consent.
Important
AI answersAI Search Optimization
AI answers increasingly shape which practice patients call.
Important
Local visibility
Be the practice patients find first nearby.
Patients want a dermatologist close by. We track your map rankings across your service area and grow them where your ideal patients live and work.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “dermatologist near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When patients ask AI, does it name you?
More patients now ask ChatGPT, Gemini or Google’s AI which dermatologist to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions patients ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Best dermatologist near me for acne?” by recommending Your Dermatology first: board-certified dermatologists, same-week visits, strong reviews. Its sources are the business’s Google profile, website and reviews.
How we combine services
Medical and cosmetic, in one plan.
We set clear goals for each side of the practice and combine services to reach them.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring patients in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in new patientsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your practice? We’ll show you where to start.
Rules we plan around
Healthcare marketing, done carefully.
Dermatology spans medicine and aesthetics, so both sets of rules apply.
Rule 02
Ad policies
We follow Google and Meta rules for health and cosmetic ads from the start.
Rule 03
Consent first
Photos and reviews are shared only with patient consent.
Rule 04
Accurate content
Condition pages are written clearly and reviewed by your team before publishing.
Proof
Proof from a dermatology practice.
Sweetwater Dermatology in Sugar Land wanted more local patients, online and on the map. Here’s what our SEO, local SEO and Google Ads work did.
Dermatology · Sugar LandSEOLocal SEOGoogle Ads
Sweetwater Dermatology
A growing dermatology practice that needed to be found by more local patients, online and on the map.
+250%website traffic
+150%patient inquiries
400%return on investment
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
PaulExpressions Chiropractic of Dallas
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Dermatology marketing questions, answered.
Straight answers for dermatology practices. Have another question? Let’s talk it through.
Do you work with medical and cosmetic dermatology?
Yes. We plan them separately because patients search and decide differently, then report on both.
Have you worked with a dermatology practice before?
Yes. Sweetwater Dermatology in Sugar Land saw 150% more patient inquiries and 250% more website traffic with our SEO, local SEO and Google Ads work. The case study has the details.
How do you handle healthcare ad policies?
We build campaigns within Google and Meta rules for health and cosmetic ads, and set up tracking with HIPAA in mind.
Can you promote specific providers or locations?
Yes. We can build pages, profiles and campaigns for each provider and location.
How long does it take to see more patients?
Ads can drive bookings within weeks. SEO and map rankings usually build over several months.
Can you help with reviews?
Yes. Our review generation service asks patients for reviews after visits, automatically.
Let’s talk
Let’s grow the services you want more of.
Book a free strategy call. We’ll look at how patients find your practice today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow patients search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous