Rule 01
State advertising rules
Ads and pages follow your state bar’s advertising rules, with the disclaimers they require.
Law firm marketing
Sign more cases worth taking.
Law firm marketing for personal injury, family, criminal defense and other practices. We put your firm in front of people who need a lawyer now, through maps, Local Services Ads, search and AI answers, and track every call through intake.
Intake tracked by case typeBar-rule awareMaps, LSA, ads and AI
Example of a personal injury firm’s case intake: car accident, truck accident, slip and fall, workers’ comp, wrongful death and dog bite inquiries from nearby cities, from Google Ads, Local Services Ads, an AI answer, the website and Google Maps, marked qualified, consult booked or referred out.
“They helped me revamp my website and improve my SEO, which has resulted in a significant increase in traffic and leads.”
Rafeal · Skyline Realty Dallas+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Clicks are expensive. Cases are what count.
Legal keywords are among the most expensive in search, and many inquiries aren’t cases you can take. Firms that win track every lead through intake and spend where signed cases come from.
Quick check
- Do you know your cost per signed case by channel?
- How fast does someone answer a new inquiry?
- Would ChatGPT name your firm for your main practice area?
Costly clicks
Legal search terms can cost a lot per click, and loose campaigns burn budget fast.
We focus spend on case types and areas that sign
Slow intake
People call several firms. The first to answer and help usually gets the case.
We track response times and flag missed calls
Unqualified inquiries
Many calls are outside your practice area or not viable cases.
We qualify with clear pages, forms and targeting
AI answers
People ask AI which lawyer to call for their situation.
We make your firm a stronger AI recommendation
How they choose
How clients choose a lawyer.
People often choose a firm quickly, and under stress. Trust and speed decide who they call.
01 · Searches
“Lawyer near me” or their situation
Map rankings, LSA and practice area pages.
02 · Checks
Reviews and credentials
Google Verified, reviews and clear attorney bios.
Where to show up
Where clients find a lawyer.
Legal clients act fast and choose from the first few options they trust. We focus there.
Local Services AdsLocal Services Ads
Shows at the top of many legal searches, with pay-per-lead pricing and the Google Verified badge.
Essential
Google AdsGoogle Ads
Captures urgent searches for specific case types, with tight targeting.
Important
Local visibility
Be the firm people see wherever they are.
Accidents happen across your whole metro. We track your map rankings across your market and grow them where your cases come from.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “personal injury lawyer near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When clients ask AI, does it name you?
More clients now ask ChatGPT, Gemini or Google’s AI which lawyer to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions clients ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Best car accident lawyer near me?” by recommending Your Law Firm first: google Verified, strong reviews, free consultations. Its sources are the business’s Google profile, website and reviews.
How we combine services
From first click to signed case.
We build the intake-ready foundation first, then add the fast channels and long-term authority.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring clients in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in signed casesReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your firm? We’ll show you where to start.
Rules we plan around
Marketing that respects the bar’s rules.
Lawyer advertising is regulated by state bars. We plan campaigns and content with those rules in mind.
Rule 02
No outcome promises
No guarantees, invented results or misleading claims, anywhere.
Rule 03
Confidential intake
Forms collect only what intake needs, and tracking never passes case details to ad platforms.
Rule 04
Your review, always
You approve every page and ad before it goes live.
Proof
Proof that the playbook works.
Our published case studies come from construction and healthcare, where every lead counts too. The same SEO, Google Ads and tracking work sits at the core of every law firm plan.
Construction · HoustonSEOGoogle Ads
Bellows Construction
The Houston builder behind the San Jacinto Monument and Texas Children’s Hospital wanted more of the right inquiries.
+75%website visits in six months
20+keywords on page one
+50%monthly leads
“Our website is now sleek and easy to use, leading to more appointments.”
JenniferInspire Physical Therapy & Wellness
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Law firm marketing questions, answered.
Straight answers for law firms. Have another question? Let’s talk it through.
What’s the best marketing channel for law firms?
It depends on your practice area and market, but most firms do best with a mix of Local Services Ads, map rankings, search ads and practice area pages, all tracked through intake.
Are Local Services Ads worth it for lawyers?
For many firms, yes. You pay per lead, not per click, and the Google Verified badge builds trust. We manage the profile, budgets and lead quality.
How do you handle attorney advertising rules?
We follow your state bar’s advertising rules, include required disclaimers and never promise outcomes. You approve everything before it runs.
Can you track which cases came from marketing?
Yes. We track calls and forms to their source and can connect your intake or case management system to report on signed cases.
Do you work with practice areas besides personal injury?
Yes. We work with family, criminal defense, estate planning, immigration and other practice areas.
How long does law firm SEO take?
Map and profile gains often show within a few months. Competitive practice areas in big cities take longer, so we often pair SEO with ads.
Let’s talk
Let’s sign more of the right cases.
Book a free strategy call. We’ll look at how clients find your firm today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow clients search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous