Rule 01
Ad platform policies
Google and Meta restrict some treatment terms, health claims and before-and-after images in ads. We keep ads compliant and let your site carry the detail.
Med spa marketing
Fill your calendar with your best treatments.
Med spa marketing that brings in clients for injectables, laser and body treatments, not just one-time bargain hunters. We get you found on Google Maps, recommended in AI answers and booked from Instagram, with every consult tracked.
Tracked to booked treatmentsBuilt within ad policiesMaps, ads and AI answers
Example of a med spa’s bookings for the day: Botox, lip filler, a laser hair removal consult, a signature facial, microneedling and a body contouring consult, booked from Google Maps, Instagram, Google Ads, the website and an AI answer.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of Dallas+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Clients are out there. So is every other spa.
Demand for aesthetics keeps growing, but it’s spread across maps, feeds and AI answers, and chains and deal sites teach people to shop on price.
Quick check
- Do you know which treatments your ads actually book?
- Does your Google profile show your top treatments and prices?
- Would ChatGPT name your spa if someone asked for Botox nearby?
Price shoppers, not regulars
Deal sites and discount chains train people to chase the lowest price per unit. You need clients who come back.
We market memberships and repeat treatments, not one-off discounts
Ad rules that stall campaigns
Google and Meta limit how cosmetic treatments can be advertised, including before-and-after images and some claims.
We build ads and pages within the rules from day one
Clients ask AI first
More people ask ChatGPT or Google’s AI which med spa to trust. If you’re not in that answer, you’re not on the list.
We make your spa easy for AI to find, understand and cite
No idea what books
Many spas can’t tell which ad or post brought in a filler client versus a facial.
We track bookings by treatment and source
How they choose
How a new client chooses a med spa.
People usually see you several times before they book. Each step needs something different from you.
01 · Notices
Sees a Reel or a friend’s post
Short videos of real treatments and results, shared with consent.
02 · Searches
Looks up “Botox near me”
Your spa in the map pack and search results for each treatment.
03 · Compares
Reads reviews and checks prices
A steady flow of recent reviews and clear treatment pages.
04 · Double-checks
Asks AI who’s best nearby
Consistent details and content AI engines trust and cite.
05 · Books
Picks a time online
Online booking front and center, on every treatment page.
Where to show up
Where med spa clients look before they book.
Not every channel matters equally. For most med spas, this is where the bookings come from.
Google MapsLocal SEO
The map pack sits above the regular results for “near me” searches, so your profile and rankings come first.
Essential
Facebook and InstagramFacebook & Instagram Ads
Instagram is where people discover treatments, providers and results.
Essential
Google AdsGoogle Ads
Captures people searching for specific treatments, within Google’s healthcare rules.
Important
AI answersAI Search Optimization
A growing share of clients ask AI which spa to trust before they call.
Important
Local visibility
Win the map in every neighborhood you serve.
Clients rarely drive across town for Botox. Google ranks you differently on every street, so we track your map position block by block and grow it where your best clients live.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “med spa near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When clients ask AI, does it name you?
More clients now ask ChatGPT, Gemini or Google’s AI which med spa to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions clients ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Best med spa near me for Botox?” by recommending Your Med Spa first: experienced injectors, detailed treatment pages, online booking. Its sources are the business’s Google profile, website and reviews.
How we combine services
One plan, every channel, one team.
We combine services in the order that pays back fastest, so every channel pushes the treatments you want more of.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring clients in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in booked treatmentsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your med spa? We’ll show you where to start.
Rules we plan around
We plan around the rules so campaigns keep running.
Aesthetic treatments sit close to healthcare, and ad platforms treat them that way.
Rule 02
Privacy-aware tracking
Tracking is set up with privacy and HIPAA in mind, so health details never flow to ad platforms.
Rule 03
Consent for results
Before-and-after photos and testimonials only with written client consent, on your own pages.
Rule 04
Meta’s health data limits
Since 2025, Meta can limit the conversion data some health and wellness advertisers use. We lean on calls, forms and bookings we can measure ourselves.
Proof
Proof from a practice with cosmetic patients.
Sweetwater Dermatology offers cosmetic and medical care, so its patients search and compare much like yours. Here’s what our SEO, local SEO and Google Ads work did.
Dermatology · Sugar LandSEOLocal SEOGoogle Ads
Sweetwater Dermatology
A growing dermatology practice that needed to be found by more local patients, online and on the map.
+250%website traffic
+150%patient inquiries
400%return on investment
“Our website is now sleek and easy to use, leading to more appointments.”
JenniferInspire Physical Therapy & Wellness
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Med spa marketing questions, answered.
Straight answers for med spas. Have another question? Let’s talk it through.
How do you market a med spa without breaking ad policies?
We build campaigns around Google and Meta rules from day one: compliant wording, no restricted before-and-after creative in ads, and landing pages that carry the detail. Campaigns keep running instead of sitting in review.
Which treatments should we promote first?
Usually the ones with the best margin and repeat potential, such as injectables, laser packages and memberships. We look at your capacity, pricing and local demand before recommending where to spend.
How long does med spa SEO take to work?
Google Business Profile and map gains often show within the first few months. Competitive treatment terms in bigger cities take longer, so we usually pair SEO with ads that bring in consults while rankings build.
Can you get my med spa recommended by ChatGPT and Google’s AI?
We can make you a much stronger candidate. AI engines lean on consistent listings, reviews, clear treatment pages and mentions on sites they trust. We improve those signals and track your AI visibility every month.
Do you make the Instagram content too?
Yes. We plan, create and post content, and turn your best posts into ads, using your footage, new shoots or creators.
Do you work with multi-location med spas?
Yes. Each location gets its own page, Google Business Profile and campaigns, with reporting per location or all together.
Let’s talk
Let’s fill your treatment calendar.
Book a free strategy call. We’ll look at how clients find your med spa today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow clients search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous