Rule 01
Ad platform policies
Google and Meta limit cosmetic surgery ads, targeting and imagery. Galleries live on your site, not in ads.
Plastic surgery marketing
More consults from the right patients.
Plastic surgery marketing for practices that want qualified consultations, not just clicks. We build trust over a long decision, show up when patients research procedures and track every consult back to the ad, post or search that started it.
Consults tracked by procedureBuilt within ad policiesTrust across a long decision
Example of a plastic surgery consult pipeline: inquiries for breast augmentation, rhinoplasty, tummy tuck, facelift, liposuction and eyelid surgery move from inquiry to consult booked to surgery booked, from Instagram, Google Ads, an AI answer, Google Maps and the website.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of Dallas+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
A big decision takes time. Most practices lose them midway.
Patients research for weeks or months, compare surgeons and read everything. The practices that stay visible and credible through that whole journey get the consult.
Quick check
- Do you follow up with people who viewed your gallery but didn’t book?
- Do you know your cost per consult by procedure?
- Does your site answer the questions patients ask on the first call?
A long research phase
Patients rarely book after one visit. Without retargeting and content, they drift to whoever they saw last.
We keep you in front of them with helpful content and retargeting
Strict ad policies
Google and Meta restrict cosmetic surgery ads, targeting and before-and-after imagery.
We build campaigns within the rules and let your site show results
Unqualified inquiries
Price shoppers and people who aren’t candidates clog the calendar.
We qualify leads with clear pages, pricing ranges and smart forms
Patients ask AI
People ask AI which surgeon is best for a procedure in their city.
We strengthen the signals AI uses to recommend surgeons
How they choose
The long road to a consultation.
Plastic surgery decisions unfold over weeks. We make sure you’re present, and persuasive, at every step.
03 · Compares
Galleries, reviews, credentials
Before-and-after galleries on your site and a strong review profile.
05 · Books
Requests a consultation
A simple consult form with pricing ranges and financing info.
Where to show up
Where patients research before they reach out.
Patients use many sources before booking. These matter most for surgical practices.
Facebook and InstagramFacebook & Instagram Ads
Instagram is where many patients discover surgeons and results.
Essential
Google AdsGoogle Ads
Reaches people actively looking for a surgeon, within Google’s rules.
Important
AI answersAI Search Optimization
AI answers increasingly shape which surgeons make the shortlist.
Important
Local visibility
Stand out in your city, not just your block.
Patients will travel for the right surgeon, but they still start with a local search. We track where you rank across your city and grow your visibility where your patients live.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “plastic surgeon near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When patients ask AI, does it name you?
More patients now ask ChatGPT, Gemini or Google’s AI which surgeon to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions patients ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Who’s the best rhinoplasty surgeon near me?” by recommending Your Plastic Surgery first: board-certified surgeon, detailed galleries, strong reviews. Its sources are the business’s Google profile, website and reviews.
How we combine services
A plan for the whole patient journey.
We build trust first, then demand, then keep patients engaged until they’re ready to book.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring patients in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in consultsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your practice? We’ll show you where to start.
Rules we plan around
We market within the rules that protect your license.
Cosmetic surgery marketing faces extra scrutiny from platforms and regulators. We plan for it.
Rule 02
Privacy-aware tracking
Tracking is set up with HIPAA in mind, with no health details passed to ad platforms.
Rule 03
Consent for every photo
Before-and-afters and reviews only with written patient consent.
Rule 04
Honest expectations
No guarantees or exaggerated results in any ad or page.
Proof
Proof from a practice with cosmetic patients.
Sweetwater Dermatology serves cosmetic patients who research carefully before they book. Here’s what our SEO, local SEO and Google Ads work did.
Dermatology · Sugar LandSEOLocal SEOGoogle Ads
Sweetwater Dermatology
A growing dermatology practice that needed to be found by more local patients, online and on the map.
+250%website traffic
+150%patient inquiries
400%return on investment
“Our website is now sleek and easy to use, leading to more appointments.”
JenniferInspire Physical Therapy & Wellness
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Plastic surgery marketing questions, answered.
Straight answers for plastic surgery practices. Have another question? Let’s talk it through.
How do you get more qualified consultations?
We attract the right patients with procedure-focused content and ads, then qualify them with clear pages, pricing ranges and smart forms, so your coordinators spend time on real candidates.
Can we run before-and-after photos in ads?
Platforms restrict them heavily. We keep ads compliant and send people to galleries on your site, shared with patient consent.
How long does it take to see results?
Ads can bring consult requests within weeks. SEO and AI visibility build over several months, which is why we usually run both.
Do you track consults by procedure?
Yes. Every call, form and booking is tracked by procedure and source, so you know what each channel brings in.
Can you help with financing and pricing pages?
Yes. Clear pricing ranges and financing information help patients qualify themselves before the consult.
Do you work with multi-surgeon practices?
Yes. We can build pages and campaigns for each surgeon and location, with shared reporting.
Let’s talk
Let’s fill your consult calendar.
Book a free strategy call. We’ll look at how patients find your practice today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow patients search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous