Rule 01
Fair housing
Ads and pages follow fair housing rules, with no targeting or language that excludes people.
Real estate marketing
Win the listing before the sign goes up.
Real estate marketing for agents, teams and brokerages that want more seller and buyer leads they don’t have to share. We build your local presence, run ads within housing rules and track every lead from first inquiry to closing.
Seller and buyer leadsHousing-rule compliant adsYour own leads, not portal leads
Example of a real estate team’s leads on a neighborhood map: home value requests and seller consults, buyer inquiries and showing requests, from search, Instagram, an AI answer and Google Ads.
“Our website is now sleek and easy to use, leading to more appointments.”
Jennifer · Inspire Physical Therapy & Wellness+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Portal leads are shared. Your brand isn’t.
Portals sell the same buyer to several agents, and sellers pick agents they already know. Agents and teams with their own local presence get the listings.
Quick check
- Do most of your leads come from portals you pay per lead?
- Does your website rank for your farm areas?
- Do sellers find you when they Google their neighborhood?
Shared portal leads
Paying for leads that go to several agents keeps you racing on speed and price.
We build channels that bring leads only you receive
Seller leads are scarce
Sellers pick agents they’ve seen around, often months before they list.
We keep you visible in your farm areas year-round
Housing ad rules
Meta and Google limit targeting for housing ads to prevent discrimination.
We build compliant campaigns that still reach the right people
AI answers
Buyers and sellers ask AI which agent knows their area best.
We make you a stronger AI recommendation
How they choose
How sellers choose an agent.
Seller decisions start long before listing. Staying visible over months is what wins the appointment.
01 · Wonders
What’s my home worth?
Home value pages and ads that capture early sellers.
03 · Notices
You, again and again
Social content and retargeting that keep you top of mind.
Where to show up
Where buyers and sellers find agents.
Buyers and sellers use different channels. We cover both, in the areas you want to own.
Facebook and InstagramFacebook & Instagram Ads
Facebook and Instagram keep you in front of local homeowners, within housing ad rules.
Essential
AI answersAI Search Optimization
AI answers increasingly shape which agents people contact.
Important
Local Services AdsLocal Services Ads
Available for real estate agents in many areas, with the Google Verified badge.
Helpful
Local visibility
Own your farm areas on the map.
You win listings where people know you. We track your map rankings across the neighborhoods you farm and grow them where the listings are.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “real estate agent near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When sellers and buyers ask AI, does it name you?
More sellers and buyers now ask ChatGPT, Gemini or Google’s AI which agent to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions sellers and buyers ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Best real estate agent in my neighborhood to sell my home?” by recommending Your Realty Team first: top local sales, detailed market reports, strong reviews. Its sources are the business’s Google profile, website and reviews.
How we combine services
A lead engine you actually own.
We build your own channels, so fewer of your leads come from portals you share them with.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring sellers and buyers in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in listings and leadsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your team? We’ll show you where to start.
Rules we plan around
Housing ads have special rules.
Real estate advertising is covered by fair housing law and platform policies. We build around both.
Rule 02
Meta’s housing category
Housing ads on Meta can’t target by age, gender or ZIP code and must use wider areas. We plan for it.
Rule 03
Brokerage requirements
We include the brokerage details and disclosures your state and brokerage require.
Rule 04
Your approval
You approve every ad and page before it goes live.
Proof
Proof from local businesses.
Rafeal’s Dallas realty business got more traffic and leads from a new website and SEO. Here’s what the same kind of work did for a local practice.
Dermatology · Sugar LandSEOLocal SEOGoogle Ads
Sweetwater Dermatology
A growing dermatology practice that needed to be found by more local patients, online and on the map.
+250%website traffic
+150%patient inquiries
400%return on investment
“They helped me revamp my website and improve my SEO, which has resulted in a significant increase in traffic and leads.”
RafealSkyline Realty Dallas
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Real estate marketing questions, answered.
Straight answers for real estate teams. Have another question? Let’s talk it through.
How do you generate seller leads?
With home value pages, local SEO for your farm areas, social content and ads that keep you visible until homeowners are ready to list.
Can you run Facebook ads for real estate?
Yes, within Meta’s housing ad rules. Targeting by age, gender and ZIP code is restricted, so we rely on location, creative and retargeting.
Will this replace portal leads?
Over time it reduces how much you depend on them. You’ll have leads that come to you alone.
Do you work with teams and brokerages?
Yes. We build pages and campaigns for agents, teams and multi-office brokerages, with reporting per agent or office.
Can leads go straight into our CRM?
Yes. We route leads to your CRM or inbox right away, so follow-up starts fast.
How long does real estate SEO take?
Neighborhood pages and profile improvements build over a few months. Ads can bring leads sooner.
Let’s talk
Let’s win your next listing.
Book a free strategy call. We’ll look at how sellers and buyers find your team today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow sellers and buyers search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous