01
Before the season
Storm pages, ad campaigns and budgets set up and waiting.
Roofing marketing
Win the job before the storm clears.
Roofing marketing that puts your company in front of homeowners the moment they search for repairs, replacements or storm damage. Map pack, Local Services Ads, Google Ads and AI answers, with every call tracked to a real job.
Storm-ready campaignsYour own leads, not sharedCalls tracked to jobs
Example of a roofing company’s lead inbox after a hail storm: inspection, repair, replacement, storm damage and insurance claim requests from nearby towns, coming from Google Maps, Local Services Ads, Google Ads, an AI answer and the website.
“They helped me revamp my website and improve my SEO, which has resulted in a significant increase in traffic and leads.”
Rafeal · Skyline Realty Dallas+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led
The challenge
Storm demand comes fast. So does the competition.
Searches spike after a storm and everyone floods in: local roofers, storm chasers and lead sellers. The companies with strong local signals already in place win the inspections.
Quick check
- Are you still buying shared leads other roofers also get?
- Could you raise your ad coverage within hours of a hail storm?
- Do you know which marketing brought in your last ten signed jobs?
Short storm windows
Demand spikes for days, not months. Visibility built after the storm arrives too late.
We prepare storm pages and campaigns before the season
Shared leads
Bought leads go to several roofers at once, so you race to the bottom on price.
We build channels that bring leads only you receive
Homeowner distrust
After storms, homeowners worry about scams and check reviews, licenses and local presence.
We put your proof and local credentials front and center
AI answers
Homeowners ask AI who fixes hail-damaged roofs nearby.
We make your company a stronger AI recommendation
How they choose
How homeowners pick a roofer.
Homeowners often choose within a day or two, especially after a storm. Here’s the path and what matters.
01 · Searches
“Roof repair near me”
The map pack, Local Services Ads and search ads.
02 · Vets
Licenses, insurance and reviews
Google Verified, recent reviews and local proof.
Where to show up
Where homeowners find roofers.
Roofing leads come from a few high-intent places. We focus spend and effort there.
Local Services AdsLocal Services Ads
Shows at the very top for many roofing searches, and you pay per lead.
Essential
Local visibility
Be the roofer they see in every town you serve.
Google ranks you differently in each town. We track your map position across your whole service area and grow it where storms hit and the best jobs are.
- Google Business Profile optimization
- Consistent listings on the directories that matter
- A page for every service and area you serve
- Rankings tracked block by block on a 36-point grid
Example: a street map of a service area with 36 checkpoints around the business, showing its Google Maps position for “roof repair near me” at each one. Before, it showed in the top 3 at 5 of the 36 checkpoints. After local SEO work, it shows in the top 3 at 26 of them.
Example rankings. Your map shows your real positions.AI search
When homeowners ask AI, does it name you?
More homeowners now ask ChatGPT, Gemini or Google’s AI which roofer to choose. Those answers come from your website, listings, reviews and mentions on sites AI engines trust. We make those signals clear and consistent, then track how often you’re recommended.
- Consistent details across Google, directories and your site
- Pages that answer the questions homeowners ask
- Reviews and mentions on sites AI engines trust
- Monthly tracking in ChatGPT, Gemini, Perplexity, Claude and Google’s AI
Example of an AI assistant answering “Who fixes hail-damaged roofs near me?” by recommending Your Roofing Co. first: licensed and insured, Google Verified, strong local reviews. Its sources are the business’s Google profile, website and reviews.
How we combine services
Your own lead machine, built in the right order.
Foundations first, then the fast channels, then long-term authority that keeps leads coming between storms.
01Month 1
Foundation
Fix what every channel depends on, so nothing you spend later leaks.
02Months 1–3
Demand
Turn on the channels that bring homeowners in now, while long-term work builds.
03Ongoing
Authority
Build visibility that compounds: rankings, AI answers and reputation.
One team, every channelMaps, ads, AI answers and your website in one plan, not four vendors.
Measured in inspections and signed jobsReports on what pays your bills, not clicks and impressions.
Founder-ledExperienced people plan and run your marketing, not a rotating cast of juniors.
Want this plan mapped to your roofing company? We’ll show you where to start.
Timing
Ready before the storm hits.
Roofing demand jumps after severe weather. We prepare in advance so you’re visible the moment homeowners start searching.
02
When a storm hits
Coverage and budgets raised in the affected areas within hours.
03
During the rush
Calls routed fast, missed calls flagged, inspections booked.
04
After the rush
Reviews requested and spend scaled back to steady levels.
Proof
Proof from construction.
Bellows Construction, a Houston builder, wanted more of the right inquiries. The same SEO and Google Ads work is the backbone of every roofing plan we build.
Construction · HoustonSEOGoogle Ads
Bellows Construction
The Houston builder behind the San Jacinto Monument and Texas Children’s Hospital wanted more of the right inquiries.
+75%website visits in six months
20+keywords on page one
+50%monthly leads
“Our website is now sleek and easy to use, leading to more appointments.”
JenniferInspire Physical Therapy & Wellness
Results from our SEO and Google Ads work. Every market is different, and we’ll tell you what’s realistic for yours.
FAQ
Roofing marketing questions, answered.
Straight answers for roofing companies. Have another question? Let’s talk it through.
How do you generate roofing leads without buying shared leads?
We build your own lead sources: map rankings, Local Services Ads, search campaigns and a site that converts. Every lead is yours and every call is tracked.
Can you ramp up marketing after a hail storm?
Yes. We prepare storm pages and campaigns in advance, then raise budgets and coverage in affected areas as soon as a storm hits.
Are Local Services Ads worth it for roofers?
For many roofers, yes. You pay per lead rather than per click, and the Google Verified badge builds trust. We manage the profile, budget and lead quality.
Do you work with roofers in multiple cities?
Yes. We build service-area pages and campaigns for each market and report results by city.
Can AI assistants like ChatGPT recommend my roofing company?
We can make you a much stronger candidate. AI engines lean on consistent listings, reviews, clear service pages and mentions on sites they trust. We improve those signals and track your AI visibility.
How do you track which jobs came from marketing?
Calls, forms and bookings are tracked to their source, and we can connect your CRM to see which leads became signed jobs.
Let’s talk
Let’s win your next storm season.
Book a free strategy call. We’ll look at how homeowners find your roofing company today, on the map, in search and in AI answers, and show you the first moves we’d make.
On the call
- We look at your marketHow homeowners search in your area, and who they find instead of you.
- We find the quickest winsThe channels and fixes likely to pay off first.
- You leave with a planWhether you work with us or not.
Nauman SafdarFounder, Mediazealous