Mediazealous

Facebook & Instagram ads

Turn scrolling into booked appointments.

Facebook ads management for local businesses, on Instagram too. We plan, make and run Meta campaigns that reach people nearby, bring them back when they’re ready and track every lead back to the ad that earned it.

Reels, Stories and FeedRetargeting that follows upPixel + Conversions API

Example of a month of Facebook and Instagram ads: short videos reach 18,400 people nearby; 1,240 watch at least half or engage; retargeting brings 312 of them to the website or lead form; 64 become leads at $19 each.

“I have seen a significant increase in new patients, and my online presence has never been stronger.”

Paul · Expressions Chiropractic of Dallas
+150%patient inquiriesSweetwater · SEO + Google Ads
+50%monthly leadsBellows · SEO + Google Ads
10+ yrsgrowing local businessesFounder-led

Ad formats

The right format for every job.

Each Facebook and Instagram format does something different. We pick the ones that fit your offer and make creative built for each, not one ad resized five ways.

Reels and Stories

Full-screen video that reaches new people nearby and shows what you do in seconds.

Best for reach

Carousels

Swipeable cards for services, before-and-afters, reviews or a step-by-step offer.

Best for comparing and deciding

Instant forms

Lead forms that open inside the app, pre-filled where the platform allows, so it takes seconds.

Best for volume

Click to message

Ads that open a chat in Messenger, Instagram or WhatsApp, for businesses that sell in conversation.

Best for questions and quotes

Illustrative examples

How it fits together

Three campaigns, one path to a booking.

Most people don’t book the first time they see you. So we run campaigns that meet them, remind them and make the ask, each with its own creative and budget.

1 Meet

Reach new people nearby

Short videos to people in your area who match your best customers.

Reels, Stories and Feed video
2 Remind

Bring back the interested

Retargeting for people who watched, engaged or visited your site.

Carousels, reviews and proof
3 Ask

Make it easy to say yes

A clear offer and a quick way to act, then fast follow-up from your team.

Instant forms, messages and landing pages

Leads and tracking

More leads is easy. Better leads takes work.

Instant forms bring volume, landing pages bring detail, and good tracking tells you which leads turned into customers. We set up all three and test what works best for you.

Instant forms

Quick and easy, which means more leads. We add the right questions, or a review step, when quality matters more than volume.

Leads sent straight to your inbox or CRM

Landing pages

Room to show proof, answer questions and take calls or bookings, which usually means better-qualified leads.

Built and tested for each offer

Pixel and Conversions API

Browser and server tracking together, so Meta gets the signals it needs and you see what each ad brings in.

Leads and bookings tied to each ad
Heads-up

Real estate and health businesses play by stricter rules. Housing ads get fixed age, gender and location targeting, and since 2025 Meta can limit the conversion data medical and wellness advertisers use. We plan around both from day one. More on platform rules

How it works

From first ad to a full calendar.

01 Week 1

Audit and offer

Your account, past ads, audience and competitors’ ads, plus the offer we’ll lead with.

You get a 90-day plan
02 Weeks 1–3

Creative and setup

Videos, carousels and forms, plus the pixel, Conversions API and lead routing.

You get ads ready to launch
03 Month 1

Launch and test

All three campaigns live, with hooks and offers tested side by side.

You get your first cost per lead
04 Every month

Refresh and scale

New creative before ads wear out, more budget behind winners and a monthly review.

You get a live dashboard and a call

Why Mediazealous

Customers, not just likes.

Likes and reach are easy to buy. Booked appointments take a plan. Here’s how our approach compares with what we usually find in Meta accounts.

The usual approach
  • Boosted posts with no clear offer
  • One ad running until it stops working
  • No retargeting, so interested people drift away
  • Leads sit in a form nobody checks
  • Reports full of reach and likes
MZThe Mediazealous approach
  • A clear offer, tested against alternatives
  • Fresh creative before ads wear out
  • Retargeting that follows up for you
  • Leads routed to your team in real time
  • Reports on leads, bookings and cost per lead

Proof

Judged by what it brings in.

Every channel we run is measured on leads and customers. Here’s that standard at work for two clients.

“They helped me revamp my website and improve my SEO, which has resulted in a significant increase in traffic and leads.”

RafealSkyline Realty Dallas
Sweetwater DermatologySEO + Local SEO + Google Ads+150%patient inquiries+250%website trafficRead the case study Bellows ConstructionGoogle Ads + SEO+50%monthly leads200%ROI from SEO and ads combinedRead the case study

What’s included

Everything your Meta ads need to work.

A senior team plans, makes and runs your Facebook and Instagram ads, and shows you every month what they brought in.

MZYour Meta ads planMonthly
  • Strategy and audiencesLocal, lookalike and interest audiences built around your best customers.
  • Creative that stops the scrollShort videos, carousels and statics for Reels, Stories and Feed.
  • RetargetingFollow-up ads for people who watched, visited or started a booking.
  • Lead forms and landing pagesBuilt to capture the details your team needs.
  • Lead routingNew leads sent to your inbox, phone or CRM right away.
  • Policy-aware setupHousing and health rules handled where they apply.
  • Pixel and Conversions APISet up and tested, with leads tied to each ad.
  • Dashboard and reviewCost per lead and per booking, walked through monthly.
Facebook and InstagramYour footage or oursSenior-led

Who it’s for

Best for businesses with something to show.

A great fit

You have an offer and a story

  • Med spas, dentists, gyms, restaurants, real estate teams and home services
  • A first-visit offer, consult or event worth promoting
  • Photos, video or results you can show, or time for us to film
  • A team that follows up on new leads the same day
Probably not a fit

If people only find you in a rush

  • Customers need you urgently, like emergency repairs. Search ads usually win there.
  • You can’t follow up on leads within a day.
  • You want results judged on likes and reach.
Not sure Facebook and Instagram fit your business? Ask us.

FAQ

Facebook ads questions, answered.

Straight answers about Facebook and Instagram ads. Have another question? Let’s talk it through.

Yes. Both run through Meta’s ad platform, so one campaign can reach people on Facebook and Instagram. We make creative for each placement, like vertical video for Reels and Stories.

It depends on your offer. Instant forms usually bring more leads because they’re quick, while landing pages tend to bring better-qualified ones. We often test both and keep what brings in customers.

We start with a test budget to find the ads and offers that work, then scale. We’ll suggest a starting point based on your area, your offer and how many new customers you can handle.

Yes. Housing ads fall under Meta’s special ad category, which fixes age and gender targeting, blocks ZIP code targeting and sets a minimum radius. We build campaigns that work within those rules.

Yes, with care. Since 2025, Meta can limit the conversion data health and wellness advertisers use, and ads with health claims get extra review. We lean on lead forms, call tracking and compliant creative.

Yes. We write, design and edit your ads, and can use footage you already have, film new content or work with creators.

We set up the Meta pixel and Conversions API, route leads to your team and report leads, bookings and cost per lead in a live dashboard.

Let’s talk

Let’s fill your calendar.

Book a free strategy call. We’ll look at your Facebook and Instagram ads, or your market if you’re starting fresh, and map out the first campaigns we’d run.

On the call
  1. We review what’s run beforeAds, audiences, offers and results.
  2. We choose your first offerAnd the formats that fit it.
  3. You leave with a planNext steps and a starting budget, whether you work with us or not.
Nauman SafdarFounder, Mediazealous
error: Content is protected!