Facebook & Instagram
Feed, Stories and Reels campaigns that reach people nearby and bring back past visitors.
Best for most local businesses
Paid social advertising
Paid social advertising for local businesses. Facebook, Instagram and TikTok ads with creative people stop scrolling for, audiences built around your area and tracking that shows what every ad brings in.
Example: a fitness studio’s Instagram Reels ad says “Your first class is on us” with a Book now button. Someone taps it, fills in a short form and becomes a lead. Beside it, a creative test compares three opening lines, and the winner brings in leads at the lowest cost.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of DallasWhy social
People don’t search for a new gym, a better dentist or a restaurant they’ve never heard of. They find them while scrolling. Paid social puts you in that moment, then brings people back when they’re ready.
A short video or Reel that stops the scroll and says what you do in two seconds.
Reviews, before-and-afters and offers that answer “why you?”
Retargeting for people who watched, visited your site or started a booking.
A short lead form or landing page, tracked back to the ad that started it.
Platforms
We match the platform to where your customers spend their time, then reuse strong creative across them so every video works harder.
Feed, Stories and Reels campaigns that reach people nearby and bring back past visitors.
Native, creator-style video that turns discovery into leads and bookings.
Consistent posting and community care that keeps your brand active between campaigns.
Creative testing
With broad targeting, platforms lean on the ad itself to find the right people. So we test hooks, offers and formats on a steady schedule, and move budget to what brings in customers.
Every test changes one thing at a time, so we know what made the difference.
Illustrative example
Platform rules
Real estate, health and wellness businesses face extra limits on social platforms. We set campaigns up within those rules from day one, so ads don’t get rejected or quietly underperform.
Meta’s housing category fixes age and gender targeting, blocks ZIP code targeting and sets a 15-mile minimum radius.
Since 2025, Meta can limit the conversion data medical and wellness advertisers use to optimize.
Health, beauty and results claims get extra review on every platform.
Rules change often. Sources: Meta Business Help Center, Special Ad Categories and health and wellness advertiser guidance.
How it works
Your accounts, past ads, best customers and competitors’ ads, reviewed together.
First videos and statics, plus pixels, conversion APIs and lead forms, tested before launch.
Hooks, offers and formats tested side by side on a capped budget.
More budget behind winners, fresh creative before ads wear out, and a monthly review.
Why Mediazealous
Boosted posts, a freelancer, an agency or a new hire can all run social ads. Here’s how the work compares where it counts.
| What you get | MZMediazealous | Boosting posts yourself | Typical agency | Freelancer | In-house hire |
|---|---|---|---|---|---|
| Creative | Made for each platform, refreshed often | Whatever you posted | Often extra | Depends on skills | Needs a creator too |
| Testing | Structured tests every month | None | Sometimes | When there’s time | If they know how |
| Audiences | Local, lookalike and retargeting | Broad and basic | Usually | Varies | Varies |
| Tracking | Pixels, conversion APIs, leads to the ad | Likes and reach | Often clicks | Sometimes | If set up |
| Platform rules | Handled from day one | Rejected ads | Varies | Varies | Learning curve |
| Search, web and social in one plan | One team, one plan | No | Separate teams | Rarely | Several hires |
Proof
We hold social to the same standard as search: what did it bring in? Here’s that standard at work for two clients.
“Our website is now sleek and easy to use, leading to more appointments.”
What’s included
We plan, make, run and measure your social ads, and show you every month what they brought in.
Who it’s for
FAQ
Straight answers about platforms, creative and budgets. Have another question? Let’s talk it through.
Paid ads on platforms like Facebook, Instagram and TikTok, used to reach new customers, promote offers and bring back people who have shown interest in your business.
It depends on your customers. Facebook and Instagram suit most local businesses, and TikTok works well for visual, consumer-facing businesses. We often test both and put more behind the one that brings in leads.
Yes. We plan, write, design and edit your ads, and can work with footage you already have, film new content or bring in creators.
We start with a test budget to learn which ads and offers work, then scale what does. We’ll suggest a starting point based on your market and goals.
Yes, within the rules. Housing ads on Meta have fixed targeting, and health and wellness advertisers can face limits on conversion data. We plan campaigns around both from the start.
We set up pixels, conversion APIs and lead tracking, then report leads, bookings and cost per result in a live dashboard.
Related services
Let’s talk
Book a free strategy call. We’ll look at your ads, or your market if you’re starting fresh, and show you the first tests we’d run.