PPC management · Google & ChatGPT
PPC management for local businesses. We run your Google Ads, Local Services Ads and ChatGPT ads, block the searches that waste money and track every call and form back to the keyword that paid for it.
Example: a roofing company’s search terms report. Searches from people ready to hire turn into tracked calls and quote requests, while searches like “roofing jobs hiring” and “DIY roof patch kit” are blocked as negative keywords.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of DallasWhere budgets leak
Google will happily spend your whole budget. Whether that spend turns into customers depends on the guardrails around it, and most accounts don’t have enough of them.
Job seekers, DIYers and bargain hunters click ads too. Without negative keywords, you pay for every one of them.
Broad match, Performance Max and AI Max can find new customers, or spend fast on loose matches. They need clear goals and firm limits.
Someone searches “roof leak repair,” lands on a general homepage, looks around for the right page and leaves.
Most local leads pick up the phone. If calls aren’t tracked to the keyword, no one knows which ads make money.
Impressions and click-through rates look busy. They don’t tell you what a new customer costs, or whether the ads paid off.
What we run
Most local businesses start with Google Search and Local Services Ads, then test newer placements once the basics pay off. We run them as one plan, with one budget and one report.
Search campaigns built around the services you want more of, in the areas you serve, with ads and landing pages that match what people typed.
Local Services Ads sit at the top of Google for many service businesses, carry the Google Verified badge and charge for leads, not clicks.
One campaign that runs across Search, Maps, YouTube, Gmail, Display and Discover. We feed it your real conversions and keep it away from the searches you don’t want.
ChatGPT now shows ads below its answers to U.S. users on the Free and Go plans. We run small, measured tests, so you learn early whether it pays without betting your budget on it.
Illustrative examples · Ad layouts are set by Google and OpenAI
Running Facebook, Instagram or TikTok ads too? We plan paid social alongside your search ads
What’s changed
Ads now show up inside AI answers, automation decides more of where your money goes, and Local Services Ads have a new badge. Here’s what that means for a local business.
Search, Shopping and Performance Max ads can show above, below and inside Google’s AI Overviews. You can’t target those spots, and you can’t opt out of them.
Switch it on, and Google’s AI can match searches beyond your keywords, rewrite your headlines and choose which page people land on.
Google Guaranteed, Google Screened and License Verified became a single Google Verified badge, and the money-back guarantee ended.
Ads began showing below answers in the U.S. in February. Since May, businesses can buy them in a self-serve Ads Manager, by the click or by the impression.
Sources: Google Ads Help, “About ads and AI Overviews” and “About AI Max for Search campaigns”; Google Local Services Help, “About Google Verified badge”; OpenAI, “Testing ads in ChatGPT,” February 2026; Axios, May 5, 2026.
Not sure what your ads are really bringing in? Let’s look together.
How it works
New account or one that’s been running for years, the order is the same: find the leaks, fix the tracking, then put more budget behind what works.
We go through your campaigns, search terms, tracking and competitors’ ads, and show you where money is leaking.
Call tracking, form tracking and conversion goals, so every lead is counted before we spend another dollar.
Campaigns, keywords, negatives, ads and landing pages, starting with the services that earn you the most.
We cut what doesn’t work, test new ads and offers, and move budget to what does.
Reporting
Your live dashboard shows calls, forms and booked jobs by campaign and keyword. Every month, a senior strategist walks you through it.
Traced back to the campaign and keyword that brought it in.
Where your CRM allows it, booked jobs flow back into Google Ads, so bidding learns from real sales.
What worked, what we cut and where the next dollar should go.
Illustrative example
Why Mediazealous
An agency, a freelancer, Google’s own suggestions or a new hire can all run ads. Here’s how the day-to-day work compares.
| What you get | MZMediazealous | Typical PPC agency | Freelancer | Doing it yourself | In-house hire |
|---|---|---|---|---|---|
| What counts as success | Leads, booked jobs, cost per lead | Often clicks and impressions | Varies | Whatever Google suggests | Depends on experience |
| Calls tracked to the keyword | Set up before we scale | Sometimes | Sometimes | Rarely | If they know how |
| Landing pages | Built for each campaign | Often extra | Rarely | Your homepage | Needs a designer |
| Search terms and negatives | Reviewed all month long | Monthly, if that | When there’s time | Rarely | When there’s time |
| Who runs your account | Senior team, founder-led | Often a junior manager | One person | You, after hours | Your hire |
| SEO, AI search and web in the same plan | One team, one plan | Separate teams | Rarely | No | Several hires |
Proof
Two clients who came to us with ads that cost too much and converted too little, and what changed once the campaigns were rebuilt.
Earlier campaigns converted poorly and cost too much per click. We rebuilt the targeting, tested ads side by side and tracked every result.
Separate campaigns for acne treatment, skin cancer screenings and cosmetic procedures, each with its own landing page, alongside local SEO.
Sweetwater results and Bellows ROI come from combined SEO and Google Ads programs. Every market is different, and we’ll tell you what’s realistic for yours.
What’s included
One senior team handles the whole job: research, build, tracking, landing pages, testing and reporting.
Who it’s for
FAQ
Straight answers about paid search and how we run it. Have another question? Let’s talk it through.
It’s the ongoing work of planning, building, tracking and improving pay-per-click ads, like Google Ads, so your budget brings in customers at a cost that makes sense. It covers keywords, ads, landing pages, bids, budgets and reporting.
Google Ads (Search, Performance Max and Maps), Local Services Ads and ChatGPT ads. For Facebook, Instagram and TikTok, see our paid social service.
It depends on your market, your services and how many new customers you can take on. We look at local click costs and your goals, recommend a starting budget, then adjust it based on real results.
Yes. We start with an audit, keep what’s working and fix what isn’t, without throwing away your account’s history.
Ads can bring in calls within days of launch. The first weeks are about learning which searches and ads turn into customers. From there, we cut the waste and put more behind what works.
For some businesses, as a small test. ChatGPT shows ads to U.S. users on its Free and Go plans, and OpenAI keeps ads away from conversations about personal health, which can limit their reach for medical practices. We’ll tell you honestly whether a test makes sense. More on ChatGPT ads.
A live dashboard shows calls, forms, booked jobs and cost per lead by campaign, and a senior strategist walks you through it every month.
Related services
Let’s talk
Book a free strategy call. We’ll look at your account, or your market if you’re starting fresh, and show you what we’d change first.