Google Search
Your ad at the top or bottom of the results, marked Sponsored, with call and sitelink buttons.
The core of most local accounts
Google Ads management
Google Ads management for local businesses. Tighter keywords, sharper ads and a landing page for every campaign lower what you pay per click and turn more of those clicks into calls.
Example math: at $8.00 per click and a 5% conversion rate, each lead costs $160. Lower the cost per click by 35% and raise the conversion rate by 60%, the changes Bellows Construction saw in Google Ads, and the same lead costs $65. A $5,000 monthly budget goes from about 31 leads to about 76.
“I have seen a significant increase in new patients, and my online presence has never been stronger.”
Paul · Expressions Chiropractic of DallasHow Google Ads works
Google ranks ads in a live auction every time someone searches. Your bid counts, and so does the quality of your ad and landing page. That second part is where most accounts lose money, and where we start.
“Higher quality ads can often lead to lower CPCs.” Google Ads Help
How we build it
Most wasted spend starts with structure: one campaign, hundreds of keywords and every click sent to the homepage. We build around the services you sell and the areas you serve.
Your budget goes to the work you want most, not whatever Google finds first.
Small, tight groups, so each ad repeats what people typed and answers it.
Someone searching for leak repair lands on a leak repair page with a clear way to call.
Negative keywords, your real service area and an ad schedule that matches when someone answers the phone.
Illustrative example
Where your ads show
Search is the core of most local accounts, but it isn’t the only place your ads can appear. Here’s where they can show, and what to know about each.
Your ad at the top or bottom of the results, marked Sponsored, with call and sitelink buttons.
With location assets, your ads can show in Maps results and as promoted pins, with directions a tap away.
Search, Shopping and Performance Max ads can appear above, below or inside Google’s AI answers. You can’t target those spots directly.
Performance Max adds YouTube, Gmail, Display and Discover to your search ads, all run from one campaign.
Sources: Google Ads Help, “Show local search ads on Google Maps” and “About ads and AI Overviews.”
Paying more per click than you should? Let’s find out why.
How it works
Search terms, Quality Scores, tracking, structure and competitors’ ads, reviewed line by line.
Calls, forms and conversion goals, tested before we change a single bid.
Campaigns by service, tight ad groups, new ads and a landing page for each.
Search terms, bids, budgets, ad tests and page tests, worked on all month.
A walkthrough of leads, costs and next steps with a senior strategist.
Why Mediazealous
Smart bidding, broad match and auto-applied recommendations can help or hurt. The difference is who’s watching. Here’s how our approach compares with what we usually find in new accounts.
Proof
Two clients whose Google Ads cost too much and converted too little, and what changed once the campaigns were rebuilt.
“Our website is now sleek and easy to use, leading to more appointments.”
Sweetwater results come from a combined SEO and Google Ads program. Every market is different, and we’ll tell you what’s realistic for yours.
What’s included
A senior team runs your account end to end and shows you, every month, what each lead cost and where the next dollar should go.
Who it’s for
FAQ
Straight answers about costs, rankings and how we run accounts. Have another question? Let’s talk it through.
You set the budget, and you pay when someone clicks. Click costs depend on your industry, your area and your competition. We look at local click costs and your goals, recommend a starting budget, then adjust it based on real results.
No one can promise a position. Google ranks ads on your bid, the quality of your ad and landing page, the search itself and your ad assets. We improve every one of those, and as Google puts it, higher quality ads can often lead to lower costs per click.
They work well together. Local Services Ads charge per lead and sit at the top of Google for many service businesses, while Google Ads gives you more control over keywords, ads and landing pages. We’ll recommend the right mix for your category. More on Local Services Ads.
Yes. Search, Shopping and Performance Max ads can appear above, below or inside AI Overviews. You can’t target those spots directly, and Google doesn’t show ads there for sensitive categories like healthcare.
Often, once your tracking is solid. Performance Max learns from your conversions, so it needs real ones, like calls and booked jobs, not page views. We set it up with exclusions and keep a close eye on where it spends.
Yes. We audit first, keep what’s working and fix what isn’t, without losing your account’s history.
Ads can bring in calls as soon as they go live, and they stop when you stop paying. SEO takes longer and keeps working. Many local businesses run both, and each one shows what the other should target.
Related services
Let’s talk
Book a free strategy call. We’ll look at your Google Ads account, or your market if you’re new to ads, and show you where the savings are.